About

MOLiCHiNO is a virtual fashion brand operating in the virtual world of Second Life®. The brand was established in August of 2011 by Aurelia Chauveau.

The first store opened up with a very small selection of clothing in a tiny store on the Sim of Sedna.

The store was then moved to a smaller parcel of land in Lionheart Pumba to save costs. This is where MOLiCHiNO first started to get attention from SL fashionistas!

A Satellite store opened in the Jersey Shore sim not long after, where MOLiCHiNO participated in many Grenade Free Wednesday events where items were put for sale for one day only at L$100 or less. As much as it was a successful endevour for MOLiCHiNO, it was not the place to be for this brand.

In late November 2011, MOLiCHiNO Moved to its flagship store on a full homestead sim of Cocoa Plum Cay, offering many more items for sale in the larger space.

MOLiCHiNO Has participated in the Fashionably Late event & The Back to Black event both by CHIC Management.

In February of 2012, MOLiCHiNO was invited to be one of the pioneering fashion brands offering Second Life® Residents fashions with the new 'Mesh' Technology, as part of AVENUE's MIX + MESH Spring fair, which included MOLiCHiNO's very first fashion show!


MOLiCHiNO was a very busy brand in May of 2012, with events such as CHIC Management's Culture shock, and the Ashraya Project. At both events, MOLiCHiNO released yet another set of mesh items, and provided items with 100% Proceeds going to the respective charities of the events.

Aurelia Chauveau was also interviewed by MarriellaAnna Resident from Costa Rica Sims, to coincide with 2 spring themed Fashion Shows, produced by Dream Seeker Productions. The event was to help raise funds for Feed a Smile Charity. And the result was over $100 RL dollars being raised!


Today, MOLiCHiNO is still on the Cocoa Plum Cay sim, selling all items, mesh and otherwise. We look towards the future with an open mind, filled with too many ideas. So stay tuned!!!